A vision of better world part 2

Earlier this year, I said that a match.com advert was a vision for a better world - the one where two random people spring into song in an old antiques shop. Well, manipulative advertising has done it again - this John Lewis Christmas ad is possibly the purest thing I have ever seen:

This is the world I want to live in.

I thought that my satisfaction peaked at watching it. But then I sent it on Skype to a special friend on the other side of the world who was having a particularly bad day. Watching her smile gradually get bigger and a tear roll down her face as she watched it was the highlight of my day.